
Data & AI
Build trust and drive adoption with more intelligent, precise, humanized AI. As partners to some of the most iconic global brands, Hugo brings unmatched expertise in complex and nuanced data annotation.
Our Approach
Adaptive Expertise
If better data = better AI, then the best humans = the best data. At Hugo, we’ve unequivocally built the world’s most intelligent (and the best) data labeling workforce.
Top 1% of Talent
At Hugo, a STEM degree is the minimum requirement for every annotator. The result– high complexity and high-nuance mandates are our bread and butter.
Domain Expertise
From architects who deliver geospatial labeling projects, to biologists who conquer specialized Generative AI prompts, Hugo prioritizes context + smarts on every mandate.
A Quality Fixation
We map every project, custom configure every mandate, and process engineer every workflow; all in service of delivering the highest standard of data to you.
Hugo ML is without a doubt the most reliable and quality driven vendor I have worked with. They are consistent with their quality and reporting. I know when a job is assigned to them, it will be done on time, with phenomenal quality.


What We Do
First, we take the fundamentals seriously– people, context, process, and tools– and then we test vigorously, to deliver AI and ML projects to the highest standard.
Data
- Data collection & entry
- Data deduplication
- Data hygiene & aggregation
- Import/Merge
- Data mining
- Forms processing
- Data analysis
- Data visualization
Computer Vision
- Bounding box annotation
- Cuboid (3D) annotation
- Polygon annotation
- Pixel level segmentation
- Key Point annotation
- Event annotation
- Intent categorization
- Analyze text, voice, video, sensory data
- Output validation & correction
Natural Language Processing
- Sentiment analysis
- Intent categorization
- Text annotation
- Text classification
- Entity evaluation
- Image evaluation
- Video evaluation
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98.9%
Avg. Accuracy Score
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2.4M
Large Language Model (LLM) prompts answered
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100M
Image & videos annotated
Quality Always + Speed & Scale
Quality can never be overemphasized. From rigorous QA processes to team construction, we ensure that excellence keeps up with speed.
Data Accuracy
Precision is at our center. Across hundreds of NLP, ML, and deep learning projects, we average a 98.9% accuracy score.
True Inclusion
Minimize your headline risk. Hugo provides demographic, geographic, and linguistic diversity - promoting fairness and relevance across contexts.
Nimble Operations
No matter the project, we can get you from zero to production in two weeks, no excuses, no deterioration in output.
How does it work?
In 2-4 weeks we source, train and assemble your new team. Once you go live we continously work to ensure you hit KPIs.
1. Deep dive into your goals and team structure.
We take the time to understand your unique needs and goals. Our talent becomes an extension of your team, supporting your customer experience initiatives within your strategic direction, timelines and budgets.
2. We design a customized solution for you.
Within 1 week, we'll design a customized solution tailored to your unique needs. This includes selecting the right talent, customizing training and onboarding, and integrating with your existing processes - optimized for you.
3. Review and assemble your dream team.
Let us handle the screening and recruitment so you can build your dream team. We identify candidates who match your precise needs, coordinate interviews, collect your feedback, and refine the applicant pool until you land on just the right hires.
4. We'll implement a dedicated training program.
Our training, onboarding and assessments integrate with your processes while optimizing for scale and cultural nuance. We develop programs tailored to complement your approach.
5. Go Live & schedule check-ins!
Curtains Up - Your dedicated team is now fully operational. We will set up regular check-ins that work with your schedule, not ours. This ensures you have ongoing visibility into performance and can provide timely feedback based on your availability.
We integrate seamlessly with technology built for scale & customer excellence.


30 days
Risk
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Free
We're so confident you'll love working with Hugo, we offer a no commitment 30 day trial.
ROI Calculator
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FAQs
We support a wide variety of data types, including images, videos, text, and audio.
Our accuracy rate is typically 95% or higher. We use a variety of quality assurance measures to ensure the accuracy of our data, including manual review, peer-to-peer review, and machine learning algorithms.
We take security very seriously. We are ISO 2701 certified and GDPR compliant and follow industry best practices to protect our customers’ data, including:
- Encryption: We encrypt all of our data at rest and in transit.
- Access control: We only grant access to our data to authorized personnel.
- Auditing: We regularly audit our security procedures to ensure that they are effective.
Our standard pricing model is based on industry leading rates and hours of labor. In certain situations we are willing to provide service based on the volume of data that you need annotated. We also offer discounts for long-term contracts and bulk orders.
Our turnaround time varies depending on a number of factors, including the client, the complexity of the workflow, the industry, and the specific requirements of the project. We always work closely with our clients to carefully scope, design, and create a process flow that is custom built for their project and SLA objectives.
We have deep experience with annotated data sets in a variety of industries, including social media, technology, auto, healthcare, finance, and retail.
Our annotation specialists come from English, French, and Portuguese-speaking African countries and are comprised of college graduates, each possessing a minimum of a four-year Bachelor’s degree in a STEM field from distinguished universities in our operational regions.
- We are well-versed using a variety of tools to annotate data, including: client proprietary tools, Open-source tools like LabelMe and CVAT, and commercial software like Dataloop and Kili.
- We believe that using a variety of tools gives us the flexibility to meet the needs of our customers and to deliver high-quality data annotation services.
The agents go through two weeks of training before production and we have a team of QAs to verify the quality of work done by the agents.
We follow the mandate of the client but it is completely manual.
Yes. We are.
The client trains the PM/QAs who then train the agents. Other training materials are also provided.
The Ultimate Guide to Outsourcing Data Entry Successfully (2023)
Enhance your business efficiency with this guide on outsourcing data entry. Learn how to choose the right partner, manage teams effectively, and leverage Hugo's expertise for cost savings, increased accuracy, and focused core business growth.