Note: This is a job description template that can be used to hire community managers.
A community manager plays a pivotal role in any organization aiming to establish a robust network of devoted followers and advocates. At the core of their responsibilities is fostering and maintaining positive relationships among community members.
Community managers are entrusted with delivering an exceptional experience to members. This entails the development and sustenance of long-term connections, managing expectations, and resolving inquiries and issues. Their ultimate objective is to fulfill members’ satisfaction goals, enhance loyalty, and foster internal and external collaboration. Moreover, community managers should remain vigilant about the latest industry trends.
Within our community, the community manager embodies the persona of our organization. As the bridge connecting our members and the organization, they wield considerable influence over the strategic direction.
These individuals champion the voices of our members, ensuring that their needs and concerns shape the roadmap of our platform’s evolution. It is imperative for community managers to proactively convey user feedback to other teams, facilitating well-informed decision-making and collaborative project planning.
Given the fundamental nature of this role for our growth, community managers report directly to the _______________.
The Importance of This Role Now
Placeholder Text: Explain Why This Position Is Crucial Now for the Company
By concentrating on these outcome-driven activities, the community manager will cultivate a thriving, engaged, and purpose-driven community capable of achieving its goals and sustaining growth over time.
|Outcome-Driven Work Activity||Projects|
|Maximize alignment between community and company goals for optimal ROI||Establish clear goals, objectives, and a roadmap for the community, including defining its purpose, vision, and values. Identify key performance indicators (KPIs) for monitoring progress.|
|Maximize community membership||Attract and onboard new members who align with the community's purpose and values. Implement marketing and outreach efforts, forge partnerships, and host events to raise awareness and interest.|
|Maximize member engagement||Design and facilitate activities, events, and initiatives to encourage active participation and foster connections among community members. Organize regular meetups, workshops, and online discussions via forums, social media, or chat groups.|
|Maximize a sense of security to promote greater member participation||Oversee daily community operations, ensuring a safe, inclusive, and welcoming environment. Establish and enforce community guidelines, manage conflicts, and address member feedback.|
|Maximize user empowerment to nurture dependable leaders and individuals||Provide resources, tools, and opportunities for community members to contribute, learn, and grow within the group. Promote peer-to-peer support, mentorship, and collaboration while recognizing member contributions and achievements.|
|Maximize community exposure through strategic brand awareness efforts||Share the community's story, impact, and successes with the broader audience to attract new members, partners, and supporters. Employ content creation, public speaking, and media outreach strategies.|
Who Are You: Required Skills and Qualifications
Community managers must possess a diverse range of skills to excel in this role. Here’s a breakdown of these skills:
|Must-Haves||Nice-to-Haves||Difficult to Find|
|Interest in [Your Topic]||+||+++|
|Familiarity with social platforms||+||+|
|Experience in building communities||+||+++|
Now, let’s delve into these skills in more detail and understand how they integrate into the responsibilities of a community manager.
Interest in Career Management Topics (+)
Community managers must have a genuine interest in [Your Topic]. This interest is the foundation for creating valuable content and fostering meaningful connections within the community.
Analytical Skills (+)
Analytical skills are crucial for community managers to measure the effectiveness of their strategies. They should be proficient in conducting experiments, understanding metrics using tools like Amplitude, and creating insightful reports. These skills enable them to make data-driven decisions and optimize community engagement.
Video Proficiency (+)
Video has become a powerful tool for community engagement. Community managers should be comfortable creating videos on platforms like YouTube or Loom and hosting webinars. Communicating effectively and charismatically on video enhances their capacity to connect with and inspire community members.
Familiarity with Social Platforms (+)
Being well-versed in social platforms such as Facebook Groups, Slack, Discord, and Telegram is essential. Staying up-to-date with the latest tools and trends in social media is valuable for leveraging these platforms to foster a stronger community.
Experience in Building Communities (++)
While not a strict requirement, prior experience building and moderating vibrant communities is highly beneficial. Community managers with a proven track record come equipped with a toolkit of tactics to replicate their success in our community. Their ability to connect with people and offer support adds immense value.
Evangelist Disposition (+)
An evangelist disposition, characterized by a genuine desire to help people set up their lives for success, is a nice-to-have trait. It contributes to the community manager’s ability to inspire and motivate members toward achieving their career goals.
- Strong communication and interpersonal skills.
- Excellent organizational and project management skills.
- In-depth knowledge of social media platforms and community management tools.
- Ability to analyze data and leverage insights for optimizing community engagement.
- Experience in marketing, public relations, or community management.
- Bachelor’s degree in marketing, communications, or a related field.
- Demonstrated ability to prioritize and discern what matters amid the noise, with a keen understanding of making trade-offs to meet deadlines.
- Exceptional interpersonal skills and an aptitude for establishing trust-based relationships across diverse, cross-functional teams.
- Possesses a growth mindset, unafraid to think big and embrace risk with a product-oriented perspective, recognizing the paramount importance of business goals.